Link building is the process to achieve higher ranking with the major search engines and drive traffic to your site. Link Building is the one of the important factor in getting top placement in the search engine and it is the process to exchange the links to improve your web sites back links and quality of the back links.
Now these days, links are the one of the important factor for getting a high keyword ranking, the most search engines are ranking their search result on the link popularity from your site. Only the quality of links are important not a quantity of links. Link building is very time consuming but now yet it is unavoidable because it is still the key to getting high ranking on the search engine.
Link building is one of the best ways to make your site popular. There are few types of linking and the most popular is reciprocal links:
Reciprocal links is the process where two webmasters agree to show the other’s link on their website. This helps in the search engine ranking of a website. Building links through the reciprocal links is the simple and powerful tool to increase your traffic significantly, improve your visibility in the search engines, provide an added resource to your website, save you a lot of advertising money and also save you time.